They needed effective video and design to drive the largest, sustained growth in their history.
Dreamt up in 2006, CAVA began as a full-service restaurant concept in Rockville, Maryland. By 2018, they had evolved into a fast casual restaurant group with over 200 locations across the United States.
CAVA had two audiences to target: guests grabbing lunch in the four walls of their restaurants, and customers snagging a dip or spread off the shelf of their local grocery store.
Creating campaigns that truly spoke to these groups meant market research + analysis, identifying key influencers, and working with stakeholders to bring their vision to life. Oh, and we had to show results too, of course.