With a focus on local and sustainable brewing, their beers aren’t only delicious, they protect the planet. To stand out in the crowded craft beer market, Hopworks needed content that would help them stand out and boost sales.
Founded in 2008, Hopworks started small. By 2020, they’d expanded to three locations, including a pub in Portland International Airport, and 10+ territories.
Hopworks’ focus was in threefold: getting guests into their brewpubs, securing handles at on-premise venues, and increasing velocity of sale at off-premise stores.
Building their brand meant research, interviews, and analysis. It meant a complete re-envisioning of the brand.