Reforge
AI SaaS Startup
2022 - Present
Reforge provides expert training & AI-powered tools for product teams.
Throughout my tenure at Reforge, I have led our brand marketing efforts, crafted marketing design assets, iterated and innovated our design system, created multiple deep-dive programs in highly collaborative pods, and conducted thorough user research to evaluate the impact of the work we did.
Design
Marketing Design
Since 2023, I've worked as Reforge's sole marketing designer, owning branding and visuals across a number of mediums, including: organic/paid social assets, blog visuals, influencer campaign assets, email designs, product branding, and marketing videos. I also designed, drafted messaging, created animations, and built Reforge's marketing pages in Framer.
Content Design
The heart of Reforge Learning is its seasonal cohorts when new courses are launched. I've built on 7 intensive programs, and designed 2 exclusively. From 2022 to 2024, the process of program creation is a highly collaborative one, involving SMEs, Strategy Leads (who distill insights), Content Strategists (who translate insights into plain language), and Visual Designers (who craft visuals to bring insights to life—that was me). Since 2024, the process became streamlined where I now work directly with SMEs, script the content, design learning visuals solo and in collaboration with contractors, and I then curate the generation of AI voice overs trained on the course's SME and edit together the final course videos.
Video
In addition to editing Reforge's course videos, I also created most of our marketing videos using a combination of production animations, AI video generation (using a workflow combining Nano Banana Pro, Veo 3.1, Topaz Photo, and Topaz Video), AI voiceover creation (ElevenLabs), and non-linear editors (Adobe Premiere Pro, After Effects). Most recently, my work has been used to launch a number of new products and features over the course of 2025, including: Reforge AI, Build, and Compass. I also edit the podcast, Unsolicited Feedback.
Reach out
Reach out
msutherlandj@gmail.com