## Marketing Design

Since 2023, I've worked as Reforge's sole brand & marketing designer, owning branding and visuals across a number of mediums, including: organic/paid social assets, blog visuals, influencer campaign assets, email designs, product branding, and marketing videos. I also designed, drafted messaging, created animations, and built Reforge's marketing pages in Framer.

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## Content Design

The heart of Reforge Learning is its seasonal cohorts when new courses are launched. I've built on 7 intensive programs, and designed 2 exclusively. From 2022 to 2024, the process of program creation is a highly collaborative one, involving SMEs, Strategy Leads (who distill insights), Content Strategists (who translate insights into plain language), and Visual Designers (who craft visuals to bring insights to life—that was me). From 2024 to 2025, the process became streamlined where I worked directly with SMEs, scripted the content, designed learning visuals solo and in collaboration with contractors, and I then curated the generation of AI voice overs trained on the course's SME and edit together the final course videos.

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In 2026, I developed SmithyAI, an AI-enabled all-in-one course asset generation tool. Course admins simply upload a creator's script and the tool parses it into on-brand slides. A typical module of multiple lessons, which ranges from 15,000 - 20,000 words, can be processed and generated in under 15 minutes. The tool can reliably generate 80% of a courses visuals, with the remaining 20% being more bespoke and handled by actual designers, which transforms a process that used to weeks into one that now takes 15 minutes plus a few hours of a designer's time, freeing them up to work on more challenging and interesting work. I am also actively dialing in the tool's ability to then take those visuals, generate a realistic voiceover via ElevenLabs from the script, and edit them into ready-to-use videos for courses.

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