(base) matthew@Bellingham-WA-USA Portfolio % run
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/hopworks
Hopworks uses beer as a force for good.
# About
International Brewery
2021
Hopworks is an OG brewery based in SE Portland looking to stand out in the current crowded market. With a focus on local and sustainable brewing, their beers aren’t only delicious, they work to protect the planet. From 2019 to 2023, I worked with Hopworks to help them stand out in the crowded craft beer market.
# Photography & Video
Founded in 2008, Hopworks started small. By 2020, they’d expanded to three locations, including a pub in Portland International Airport, and 10+ territories. By 2023, they underwent a massive rebrand.
For Hopworks, visual solutions were all about conveying the brand: light, bright, eco-conscious, but silly. They think of themselves as down-to-earth eco freaks – and that’s exactly what I helped them convey.
# Design
True to their punk rock, cycling persona, design for Hopworks is big and in your face. Using bright colors, inspired by their German roots, and a visual language developed from bikes and the planet, I helped them tell their story across every medium.
## 2023 Rebrand
With the groundwork laid by Lincoln Design Co, I worked one-on-one with Hopworks’ founder to finesse the final look and feel of their new branding with logo iteration, label templating, building signage, packaging, and more.
# Impact
## By the numbers
+25% ARR 2020 - 2022
-32% yearly design costs
24+ brands launched yearly
## Achievements
Led Marketing team through COVID
Fostered multiple brand partnerships
Managed team and vendors