(base) matthew@Bellingham-WA-USA Portfolio % run
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/cava
CAVA brings heart, health and humanity to food.
# About
## Fast Casual Restaurant Group
2018
CAVA needed effective video and design to drive the largest, sustained growth in their history.
# Background
Dreamt up in 2006, CAVA began as a full-service restaurant concept in Rockville, Maryland.
By 2018, they had evolved into a fast casual restaurant group with over 200 locations across the United States. CAVA had two audiences to target: guests grabbing lunch in the four walls of their restaurants, and customers snagging a dip or spread off the shelf of their local grocery store.
Creating campaigns that truly spoke to these groups meant market research + analysis, identifying key influencers, and working with stakeholders to bring their vision to life. Oh, and we had to show results too, of course.
# Video
Video was at the heart of both campaigns, bringing the narratives to life through story. Each video was aligned with a different noteworthy character: some influencers, some organic farming revolutionaries. It was a blast to tell their stories – and break pita with them.
# Design
Impactful design was the backbone of CAVA’s messaging, from social and email to the messaging within their four walls. I partnered with our designers to to tell a cohesive across each medium, including video.
