Brand & Creative Lead. Agentic Creative Systems.
About — Matthew Sutherland
I build brands that perform in the AI era. And enjoy a good hike.
Call me Matt. I'm a brand & creative lead focused on design, storytelling, and growth. I've spent the better part of the last five years working at AI-forward orgs like Reforge and Miro, helping small teams build big things.
I help complex brands convert their audiences through sharp, simple creative that cuts through the noise. And I enable every team in the org to do the same through agentic workflows and self-serve tools (built with AI and vetted by humans, of course).
I live in Bellingham, WA, about 90 minutes north of Seattle. When not working, I spend my time with my wife, son, and dog. I enjoy hiking, reading and writing fiction, consuming too many cortados, tinkering on personal apps (particularly related to cooking), perfecting my homemade pizza, and trying to find who has the best fish & chips in the PNW.